Recently Google unveiled a brand new feature for Google Businesses that will revolutionise how you engage with your audience. This new feature is free marketing for your business. This new tool is Google Posts.
Google Business Posts is a new feature that allows you to publish news, events, and offers to your Google business listing directly on the Google search feed.
If someone searches your business you are instantly able to offer some form of service or information to your customers for upcoming events. This can ultimately be hacked to sell, sell, sell. You have full control over what is posted and Google even offers you a choice of a call to action button. Holding an event? Set the date and times and promote it.
Now I know what you are thinking; is this an extension of Google + or is it an entirely new social network? Honestly, the best way I can describe it is a combination of Twitter, Snapchat and Facebook events.
So Where Do My Posts Appear?
If someone searches your company or business these posts will appear below your business information. These posts are posted directly below your shop images, map, opening times, and telephone number.
The Technical Parts
- 100 – 300 words maximum – all though, my test posts at work ranged from as low as 10 to 30 words.
- 4×3 image ratio (800 x 600 pixels for reference)
- Posts are removed from Google search 7 days after posting (or after date of an event)
- Insights are available for each post from the posts page in manage locations
- CTA buttons available for Learn More, Reserve, Sign Up, Buy, and Get Offer.
How Do I Post?
Posting is simple. Login to your Google Business account and click on “manage location”.
You will notice a new addition to the menu called “Posts”, click this link. You’ll then be presented by a familiar looking post form.
Getting started with a post is as clear as clicking on “write your post”. Clicking on this will present you with a basic user interface with four basic options.
Writing Your Post
Writing your Google Post is all about what you want to be presented. If you’re trying to grab attention, keep it short as Google will trim it to around 80 characters. No matter how long your post is, make sure the first 10 words are engaging. Make sure the image you are uploading is eye catching and to the point. This image should maintain a 4×3 aspect ratio. When uploading an image, cropping is available, but working to this ratio will allow more flexibility for your designers.
If you are creating an event you should set dates and times. Setting a date and time extends how long this post is shown under your business. When posting regular posts they will be removed from under your listing after seven days.
You’ve set your blurb and you’ve now set your dates. Now what? Well, what are you offering? If it is a coupon, an event, or information, now you send them to your desired landing page. This page you are sending them to will be the focus of your end goal. Make sure this page capitalises on this new free space.
Viewing your insights is as simple as clicking on the post in the management page and viewing them directly below.