Google Posts – Your Business Needs To Adopt This

Google Posts - Free Marketing

Recently Google unveiled a brand new feature for Google Businesses that will revolutionise how you engage with your audience. This new feature is free marketing for your business. This new tool is Google Posts.

Google Posts

Google Business Posts is a new feature that allows you to publish news, events, and offers to your Google business listing directly on the Google search feed.

If someone searches your business you are instantly able to offer some form of service or information to your customers for upcoming events. This can ultimately be hacked to sell, sell, sell. You have full control over what is posted and Google even offers you a choice of a call to action button. Holding an event? Set the date and times and promote it.

Now I know what you are thinking; is this an extension of Google + or is it an entirely new social network? Honestly, the best way I can describe it is a combination of Twitter, Snapchat and Facebook events.

So Where Do My Posts Appear?

If someone searches your company or business these posts will appear below your business information. These posts are posted directly below your shop images, map, opening times, and telephone number.

The Technical Parts

  • 100 – 300 words maximum – all though, my test posts at work ranged from as low as 10 to 30 words.
  • 4×3 image ratio (800 x 600 pixels for reference)
  • Posts are removed from Google search 7 days after posting (or after date of an event)
  • Insights are available for each post from the posts page in manage locations
  • CTA buttons available for Learn More, Reserve, Sign Up, Buy, and Get Offer.

How Do I Post?

Posting is simple. Login to your Google Business account and click on “manage location”.

Google Manage Your Business

Once you have clicked “Manage location” you’ll be presented with this page.

You will notice a new addition to the menu called “Posts”, click this link. You’ll then be presented by a familiar looking post form.

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Getting started with a post is as clear as clicking on “write your post”. Clicking on this will present you with a basic user interface with four basic options.

Google's Post User Interface

Google presents you with a simple and easy to follow user interface.

Writing Your Post

Writing your Google Post is all about what you want to be presented. If you’re trying to grab attention, keep it short as Google will trim it to around 80 characters. No matter how long your post is, make sure the first 10 words are engaging.  Make sure the image you are uploading is eye catching and to the point. This image should maintain a 4×3 aspect ratio. When uploading an image, cropping is available, but working to this ratio will allow more flexibility for your designers.

"Setting

If you are creating an event you should set dates and times. Setting a date and time extends how long this post is shown under your business. When posting regular posts they will be removed from under your listing after seven days.

Set your landing page

Set your click through to a landing page where you want your customers to end up.

You’ve set your blurb and you’ve now set your dates. Now what? Well, what are you offering? If it is a coupon, an event, or information, now you send them to your desired landing page. This page you are sending them to will be the focus of your end goal. Make sure this page capitalises on this new free space.

Viewing your insights is as simple as clicking on the post in the management page and viewing them directly below.

“You’ve Got to be Selfish to be Selfless”

Gourmet Burger Kitchen - Worcester

Selfishness is a horrible thing, but as Gary Vaynerchuk once said: “You’ve got to be selfish to be selfless”. If you can’t be happy with yourself, how can you be happy around others? Since my last post, I have been in a perpetual state of selfishness. I have been working hard on Logic BMX, building up the foundations of a new empire and working hard on improving my own physical image and appearance. This has allowed me to go out of my way for other people in the past week.

A New Image

A new image? Yes, I’ve gone for a new hairstyle, entrusting the local barber at Barber Town Barnards Green. I sat in the chair and said, do what you think is best, and he delivered. So if you see me, I’ll be sporting a number one and taped hair with the traditional Chris flick.

The empire is slowly coming to fruition, I’m slowly producing the website, I have two great articles ready to launch with a huge opinion piece and an interview with an established pro rider. I’m hoping to launch it by the end of the week. Camera wise, I’m still in the process of saving money for one.

My good friend George Taylor has offered to purchase his old camera back from the purchaser and kindly allow me to use it. This is one of the nicest gestures a friend has ever done and to top it all off I’m extremely excited to see him get back into filming. We had a fun little rivalry when we were younger.

Chris Wilmshurst - New Image

Health Changes

Health Wise, my diet has now slowed down and I’m eating more and more normal meals. I have even been out to dinner multiple times with my good friends Meg, George, and Dean. It’s been nice to check out some of the restaurants that Worcester has to offer since the opening of Cathedral plaza.

I can honestly see myself taking many people out for meals; however, I took Meg out to Yo Sushi to thank her for being a top friend over the past few months and I think next time I’ll put a cap on how much she can order. My bill came to £80 (with tip). However, it was a good experience. It was not the most amazing sushi I’ve ever had, but the staff were welcoming, the atmosphere was relaxed and freebies were being handed out most of the evening as it was a new restaurant.

Yo Sushi Worcester

I and George dined it up at Gourmet Burger Kitchen on Sunday after shopping for new clothing (once again, referring back to a new image and selfishness) and I tried Avocado for the first time. It was not on its own, but it was coupled with lamb and a burger in a tasty bun. I’d highly recommend it to anyone in Worcester, make the trip for that single burger alone.

Gourmet Burger Kitchen - Worcester

Selfish to be Selfless. A Good Deed

To return to my opening paragraph, selfishness has allowed me to give back. As I have focused on myself so much recently building up my confidence and mental game, I wanted to give back to someone in a big way and fate threw an old friend I haven’t seen for three years. Becky Winter is an aspiring and very good wedding photographer.

Recently Becky purchased a new WordPress theme and was stuck with how to install it and upgrade her website. After diagnosing that her web hosting was awful I had to intervene and help out. Her web hosting offered her very little storage and bandwidth to the point where she had exceeded both. The file permissions were all completely wrong and the server was painfully slow. It was at this point that I offered to host her using my own SSD VPS (Solid State Drive Virtual Private Server). I took care of migrating her entire website and setting it up.

Selfish to be Selfless - Becky Winter Photography

The task was of a mammoth proportion, the theme she had purchased came with an awfully complicated. I spent the majority of an evening figuring out how these plugins built pages from unhelpful documentation and videos provided.

Once I had built a structure for Becky, we sat down at her iMac as Dan played Zelda. We went through and audited each page for their strengths and weaknesses, tweaking them and adding bits here and there. I then went through the gallery system used to create these pages and explained and how each part worked. I then left the website in the capable hands of Becky who is now tweaking it to her final liking.

Obsession: Sam Hamer

Obsession Sam Hamer

What made me post this old gem? I was checking analytics and SEO business and while searching the rankings this popped up.

I filmed this as a university (college + university degree) project for “online content” at the time I was already established in online media working for Vital BMX, but I wanted to branch out and try something different. I approached Sam Hamer who is a close friend of mine who I’ve known for many years about shooting a short skateboarding documentary on him. Looking back on this I was extremely proud when I finished it, but now I can point out everything that’s wrong with the oddly placed answers to the overly loud background music.

There is something so satisfying about reliving and looking back on the past. You can see how you’ve progressed and how you learnt to fix things. You can apply these skills to everything in life.

Needless to say, I think I may start producing more of these in the future if I  ever pick up a camera again. It fascinates me to shadow people and get a story on their lives and their obsessions.

If you think this would be a good idea let me know? Who would you want to see something like this shot with? Should I bring back the short “Obsession” series?

Obsession: Sam Hamer from Chris Wilmshurst on Vimeo.