Google Posts – Your Business Needs To Adopt This

Google Posts - Free Marketing

Recently Google unveiled a brand new feature for Google Businesses that will revolutionise how you engage with your audience. This new feature is free marketing for your business. This new tool is Google Posts.

Google Posts

Google Business Posts is a new feature that allows you to publish news, events, and offers to your Google business listing directly on the Google search feed.

If someone searches your business you are instantly able to offer some form of service or information to your customers for upcoming events. This can ultimately be hacked to sell, sell, sell. You have full control over what is posted and Google even offers you a choice of a call to action button. Holding an event? Set the date and times and promote it.

Now I know what you are thinking; is this an extension of Google + or is it an entirely new social network? Honestly, the best way I can describe it is a combination of Twitter, Snapchat and Facebook events.

So Where Do My Posts Appear?

If someone searches your company or business these posts will appear below your business information. These posts are posted directly below your shop images, map, opening times, and telephone number.

The Technical Parts

  • 100 – 300 words maximum – all though, my test posts at work ranged from as low as 10 to 30 words.
  • 4×3 image ratio (800 x 600 pixels for reference)
  • Posts are removed from Google search 7 days after posting (or after date of an event)
  • Insights are available for each post from the posts page in manage locations
  • CTA buttons available for Learn More, Reserve, Sign Up, Buy, and Get Offer.

How Do I Post?

Posting is simple. Login to your Google Business account and click on “manage location”.

Google Manage Your Business

Once you have clicked “Manage location” you’ll be presented with this page.

You will notice a new addition to the menu called “Posts”, click this link. You’ll then be presented by a familiar looking post form.

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Getting started with a post is as clear as clicking on “write your post”. Clicking on this will present you with a basic user interface with four basic options.

Google's Post User Interface

Google presents you with a simple and easy to follow user interface.

Writing Your Post

Writing your Google Post is all about what you want to be presented. If you’re trying to grab attention, keep it short as Google will trim it to around 80 characters. No matter how long your post is, make sure the first 10 words are engaging.  Make sure the image you are uploading is eye catching and to the point. This image should maintain a 4×3 aspect ratio. When uploading an image, cropping is available, but working to this ratio will allow more flexibility for your designers.

"Setting

If you are creating an event you should set dates and times. Setting a date and time extends how long this post is shown under your business. When posting regular posts they will be removed from under your listing after seven days.

Set your landing page

Set your click through to a landing page where you want your customers to end up.

You’ve set your blurb and you’ve now set your dates. Now what? Well, what are you offering? If it is a coupon, an event, or information, now you send them to your desired landing page. This page you are sending them to will be the focus of your end goal. Make sure this page capitalises on this new free space.

Viewing your insights is as simple as clicking on the post in the management page and viewing them directly below.

The Propspect of Moving to Bigger and Better Things

Birmingham Bullring

The prospect of moving? It seems it might soon be time to move from my home town of Malvern and live in a city. Recently I have been evaluating how much I earn and if it is enough to help advance where I want to go in life. I can honestly say no it’s not helping. So I have been looking for jobs in Birmingham, Manchester and Bristol.

These three cities over the same type of job that I am on now, but with huge salary increases for less work. It is a no brainer then, that I take the risk of a fresh start in a new city and apply for jobs.

The Prospect of Moving

Moving to another city is daunting, especially as I’m happy being comfortable right now. The issue is moving all of my belongings, starting a new job, and then making friends. Obviously, I have a few friends in each of these cities, but obviously, the more the better. Fortunately, I’m quite independent and if in doubt, I can always become a hermit and play video games all the time.

So what sort of jobs am I applying for? Well, I’ve applied for social media and digital marketing roles with at least a £25,000 salary. The cities mentioned above all have these roles as options.

So today I spent the day with Dean Cueson a local of Birmingham walking around town. Dean gave me a taste of some of the places I’ll be spending my time at in Birmingham. I also used this as an opportunity to purchase some more clothes.

Picture of Birmingham

Recently I’ve failed to take photographs, but I wanted to take a few. The weather wasn’t the best so I made do with what I could. Below is a selection of mediocre photos.

Spock BearBirmingham Canal
Birmingham Bullring

Birmingham Bullring

Help Those Who Help You

Help Those Who Help You

They say that you should never take anything for granted. This is entirely true, so you should always repay debts and be kind to others.

Help Those Who Help You

Since starting at Teme Industries I’ve pushed to involve the local scene to come support the shop. I have always done my best to help them out whenever I can. One person who has helped out an insane amount is Jack Lannie. Jack has sent customers across Worcester to our shop and repped hard since I began. This level of dedication was never asked for and has been a staple in the character that Jack has. I want to help out my friends and I do not want this hard work and friendship to go unnoticed.

So as of today, I’m excited to announce the Jack Lannie having spoken with my boss about it over the past few months is now the first rider to be repping the brand Teme BMX. He’ll be sporting the frame (only five were made in this colour), wheels, forks, and bars. I couldn’t let him have half a bike, so we hooked Jack up with fresh Odyssey and BSD parts to complete the ride.

Teme BMX is not interested in paying riders insane amounts of money. We want to help local riders and build a scene based on community, not money. Jack is a shredder who has a positive attitude to riding who travels about the UK with other riders and his other sponsor Unit3Sixty.

Jack Lannie on Teme BMX
Jack Lannie New Bike

 

Something for the BMX Fans

Teme Raw Frame

Since starting my job I’ve been working with the owners on a plan they had set in motion since long before I came on. I think my previous roles at Vital BMX was one of the key reasons I was hired. Having had experience in marketing and working in the BMX industry helps a lot. This new project is something for the BMX fans.

Teme BMX

Teme BMX is the brainchild of Rob Brookes one of my managers at the various companies I work for. He decided that after dealing with piss poor service and customer care from Mini BMX brands that he wanted to start his own BMX brand and produce affordable high-quality BMX parts. Fortunately for him, I was looking for a new job in February and I came along. It’s exciting, to say the least, and also very terrifying to join a company and be thrown into the harsh and very oversaturated BMX market. Expect to break even and survive is always on your mind, but hopefully, my connections and advice can help them drive sales and build a following.

Oversaturation

The BMX market is insanely oversaturated, there are more brands than anyone can remember and most being dominated by direct to consumer brands. This becomes an issue as veteran brands and hardcore brands can’t compete without cutting the middle man. Local bike shops are the life line of brands like these. With Teme, it is an extension of Rob’s BMX store located in Martley, Worcestershire. This supports the local scene but also cuts out the middle man that would be a distributor. However, Rob doesn’t wish to cannibalise the BMX market, he aims to build on it by supporting other brands by providing high-quality custom built completes.

The Products

The first products to come out of Teme BMX are two frames, a set of wheels, forks and handlebars. The frames come in a 20″ and 18″ model and are available in both raw and matte black finishes, the bars are 8.75″ rise and 29″ wide, also available in Matte Black. When it comes to forks they’re built to last but feature a modern 28mm offset for steep nose tricks. The wheels are built for those on a budget but feature fully sealed hubs, a 9t cassette hub and female axles. These hubs are laced to double wall rims.

Below are a few photographs of the products that will be coming to market this week. I’m happy to also announce that Jack Lannie will be out first supported rider.

Teme Wheel Set

Teme Matte Black Frame Teme Matte Black Forks Teme Raw Frame

 

Dji Osmo Mobile – Not For Me

Dji Osmo Mobile - Not For Me

Yesterday I received in the post a DJI Osmo Mobile. After a fan fair of reviews and praise on the internet, I decided to take the plunge and purchase one. Unfortunately, after only one day of usage, I Have decided to return it for a full refund.

It has bugged me as I was really looking forward to spending the next few weeks being creative. I intended to travel to interesting and visually appealing places and document it.

Issues with DJI Osmo Mobile

One of the main issues I came across was how slow it was to adjust and counter any movement. While I tried to film a friend on his BMX, a simple left to right motion took far too long. In an attempt to be creative I tried to compensate with the control stick to speed up the pan. However, this did not yield any visible improvements. My opinion is that this is targeted at consumers who will focus on vlogging. Whereas, my usage would be of varying styles which would require more responsiveness.

So because of these reasons, my future video plans have changed and I’m pretty gutted with how poor this piece of kit is, especially considering the price. Maybe my iPhone 7+ was too heavy for a speedy movement, but I’ll have to return and invest in an old SLR camera instead.

Until then, do expect a delay on video content for a month or two while I save to purchase a camera. If you know of a camera that is great in low light and shoots 1080 60fps, please let me know.

Dji Osmo Mobile - Not For Me

New Balanace and Style

New Balance

New Balance? What is that all about? Well, yesterday I decided to bite the bullet and purchase a brand new DJI Osmo Mobile. Why? If you’ve been reading my website you’ll know that I have decided I’m going to start documenting my adventures. Choosing the Osmo Mobile was a no brainer as my iPhone 7+ will be my camera of choice.

New Balance

The Osmo is a brilliant little gimbal which when coupled with the DJI Go App makes for a handy little film making tool. After a quick play, I can see this opening up a lot more creativity, but I may need a little more time to tweak the balancing and to invest in an external battery charger. I’m seriously looking forward to producing fresh content with this and present a “New Balance” feel to my video work. It might reminisce my Glidecam days, but who knows?

New Styles

I’m not one for changing my style too often, but with my change in physique and the need for new clothes, I’m using this as a chance for change. Tonight I’ll be hitting the town with a few good friends sporting a different look. Well, almost. You see, the blue shirt was a bit too big. Someone should really talk to H&M about their sizing. For a large, it feels like I’m wearing a dress instead of a shirt.

What you see below is a standard burgundy jumper from everyone’s favourite thrift shop – Primark. A blue long sleeve button up shirt from H&M, some slim stretch jeans and brown leather shoes from Topman. Overall the outfit was around £84. It was a bit more than I intended to spend, but as I’m being more outgoing and spending more and more time with people and networking, I felt it was best I make an effort.

New Balance

Wireless Audio Experience

Another thing that I picked up today was a set of Apple AirPods. Why? Well, you see that will all be revealed in a new video I’m going to produce over the next few weeks when I’ve gone through some testing. I’m planning to show off some hidden features I’ve discovered. Stick around for that.

This is a quick update while I plan out future posts and content. Until then, I’ll be out enjoying the night and working towards new goals.

Legacy

A Happy Legacy

What do you want to be remembered for? What do you want your Legacy to be? These are questions everyone should ask themselves. I’ve met many people over my lifetime and my perception of them always boils down to three types of personalities. Those who spend their time trying to please others. Those who spend their time working hard to make money and become successful, and those who spend their time being complacent with everything they’re given.

The Pleaser

The pleasers spends their time trying to please others usually end up lonely, unfulfilled or settling into a life they’re forever unhappy with or reverting back to the old faithful to fill a gap in their lives.

The Hustler

Those who spend their time working hard to make money and work on success end up with an unfulfilled life. Missing incredible opportunities due to their focus on building their business or brand. It eventually becomes too late to enjoy life’s pleasures. Neglecting travel, family, and love as their focus is elsewhere. The hustle is the obsession and the goal for success and nothing comes between them.

The Complacent

The complacent is a type of person who is happy with their current situation. There is no a need to improve, they enjoy their 9-5 job and the amount of time they spend with their family. £25k a year and a man/woman who loves them are all they need.

A Happy Legacy

My Legacy

This observation is absolutely everything I do not want in life. I want to build a legacy of success and one of being a good person. Pleasing everyone is unattainable, but I’ll damn well try with the expectation of being successful. A hunger to be successful in anything I take on is always driving me, the process and the passion of working towards something that keeps me engaged drives me. Complacency? Yes, I want that. Coming home to a beautiful and loving wife who appreciates your hard work is a dream of mine.

I know I can’t please everyone, I know success is hard work and requires time and dedication. With all things in life and business, to succeed you have to stop being a pussy and put in work. Without the hustle there is no reward, without compassion there is no love, without selfishness there can be no selflessness.

I am going to travel, I am going to document, I’m going to build a successful BMX community, and I’m going to create some incredible memories with that special girl!

What will your legacy be?

“You’ve Got to be Selfish to be Selfless”

Gourmet Burger Kitchen - Worcester

Selfishness is a horrible thing, but as Gary Vaynerchuk once said: “You’ve got to be selfish to be selfless”. If you can’t be happy with yourself, how can you be happy around others? Since my last post, I have been in a perpetual state of selfishness. I have been working hard on Logic BMX, building up the foundations of a new empire and working hard on improving my own physical image and appearance. This has allowed me to go out of my way for other people in the past week.

A New Image

A new image? Yes, I’ve gone for a new hairstyle, entrusting the local barber at Barber Town Barnards Green. I sat in the chair and said, do what you think is best, and he delivered. So if you see me, I’ll be sporting a number one and taped hair with the traditional Chris flick.

The empire is slowly coming to fruition, I’m slowly producing the website, I have two great articles ready to launch with a huge opinion piece and an interview with an established pro rider. I’m hoping to launch it by the end of the week. Camera wise, I’m still in the process of saving money for one.

My good friend George Taylor has offered to purchase his old camera back from the purchaser and kindly allow me to use it. This is one of the nicest gestures a friend has ever done and to top it all off I’m extremely excited to see him get back into filming. We had a fun little rivalry when we were younger.

Chris Wilmshurst - New Image

Health Changes

Health Wise, my diet has now slowed down and I’m eating more and more normal meals. I have even been out to dinner multiple times with my good friends Meg, George, and Dean. It’s been nice to check out some of the restaurants that Worcester has to offer since the opening of Cathedral plaza.

I can honestly see myself taking many people out for meals; however, I took Meg out to Yo Sushi to thank her for being a top friend over the past few months and I think next time I’ll put a cap on how much she can order. My bill came to £80 (with tip). However, it was a good experience. It was not the most amazing sushi I’ve ever had, but the staff were welcoming, the atmosphere was relaxed and freebies were being handed out most of the evening as it was a new restaurant.

Yo Sushi Worcester

I and George dined it up at Gourmet Burger Kitchen on Sunday after shopping for new clothing (once again, referring back to a new image and selfishness) and I tried Avocado for the first time. It was not on its own, but it was coupled with lamb and a burger in a tasty bun. I’d highly recommend it to anyone in Worcester, make the trip for that single burger alone.

Gourmet Burger Kitchen - Worcester

Selfish to be Selfless. A Good Deed

To return to my opening paragraph, selfishness has allowed me to give back. As I have focused on myself so much recently building up my confidence and mental game, I wanted to give back to someone in a big way and fate threw an old friend I haven’t seen for three years. Becky Winter is an aspiring and very good wedding photographer.

Recently Becky purchased a new WordPress theme and was stuck with how to install it and upgrade her website. After diagnosing that her web hosting was awful I had to intervene and help out. Her web hosting offered her very little storage and bandwidth to the point where she had exceeded both. The file permissions were all completely wrong and the server was painfully slow. It was at this point that I offered to host her using my own SSD VPS (Solid State Drive Virtual Private Server). I took care of migrating her entire website and setting it up.

Selfish to be Selfless - Becky Winter Photography

The task was of a mammoth proportion, the theme she had purchased came with an awfully complicated. I spent the majority of an evening figuring out how these plugins built pages from unhelpful documentation and videos provided.

Once I had built a structure for Becky, we sat down at her iMac as Dan played Zelda. We went through and audited each page for their strengths and weaknesses, tweaking them and adding bits here and there. I then went through the gallery system used to create these pages and explained and how each part worked. I then left the website in the capable hands of Becky who is now tweaking it to her final liking.