Google Posts – Your Business Needs To Adopt This

Google Posts - Free Marketing

Recently Google unveiled a brand new feature for Google Businesses that will revolutionise how you engage with your audience. This new feature is free marketing for your business. This new tool is Google Posts.

Google Posts

Google Business Posts is a new feature that allows you to publish news, events, and offers to your Google business listing directly on the Google search feed.

If someone searches your business you are instantly able to offer some form of service or information to your customers for upcoming events. This can ultimately be hacked to sell, sell, sell. You have full control over what is posted and Google even offers you a choice of a call to action button. Holding an event? Set the date and times and promote it.

Now I know what you are thinking; is this an extension of Google + or is it an entirely new social network? Honestly, the best way I can describe it is a combination of Twitter, Snapchat and Facebook events.

So Where Do My Posts Appear?

If someone searches your company or business these posts will appear below your business information. These posts are posted directly below your shop images, map, opening times, and telephone number.

The Technical Parts

  • 100 – 300 words maximum – all though, my test posts at work ranged from as low as 10 to 30 words.
  • 4×3 image ratio (800 x 600 pixels for reference)
  • Posts are removed from Google search 7 days after posting (or after date of an event)
  • Insights are available for each post from the posts page in manage locations
  • CTA buttons available for Learn More, Reserve, Sign Up, Buy, and Get Offer.

How Do I Post?

Posting is simple. Login to your Google Business account and click on “manage location”.

Google Manage Your Business

Once you have clicked “Manage location” you’ll be presented with this page.

You will notice a new addition to the menu called “Posts”, click this link. You’ll then be presented by a familiar looking post form.

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Getting started with a post is as clear as clicking on “write your post”. Clicking on this will present you with a basic user interface with four basic options.

Google's Post User Interface

Google presents you with a simple and easy to follow user interface.

Writing Your Post

Writing your Google Post is all about what you want to be presented. If you’re trying to grab attention, keep it short as Google will trim it to around 80 characters. No matter how long your post is, make sure the first 10 words are engaging.  Make sure the image you are uploading is eye catching and to the point. This image should maintain a 4×3 aspect ratio. When uploading an image, cropping is available, but working to this ratio will allow more flexibility for your designers.

"Setting

If you are creating an event you should set dates and times. Setting a date and time extends how long this post is shown under your business. When posting regular posts they will be removed from under your listing after seven days.

Set your landing page

Set your click through to a landing page where you want your customers to end up.

You’ve set your blurb and you’ve now set your dates. Now what? Well, what are you offering? If it is a coupon, an event, or information, now you send them to your desired landing page. This page you are sending them to will be the focus of your end goal. Make sure this page capitalises on this new free space.

Viewing your insights is as simple as clicking on the post in the management page and viewing them directly below.

Something for the BMX Fans

Teme Raw Frame

Since starting my job I’ve been working with the owners on a plan they had set in motion since long before I came on. I think my previous roles at Vital BMX was one of the key reasons I was hired. Having had experience in marketing and working in the BMX industry helps a lot. This new project is something for the BMX fans.

Teme BMX

Teme BMX is the brainchild of Rob Brookes one of my managers at the various companies I work for. He decided that after dealing with piss poor service and customer care from Mini BMX brands that he wanted to start his own BMX brand and produce affordable high-quality BMX parts. Fortunately for him, I was looking for a new job in February and I came along. It’s exciting, to say the least, and also very terrifying to join a company and be thrown into the harsh and very oversaturated BMX market. Expect to break even and survive is always on your mind, but hopefully, my connections and advice can help them drive sales and build a following.

Oversaturation

The BMX market is insanely oversaturated, there are more brands than anyone can remember and most being dominated by direct to consumer brands. This becomes an issue as veteran brands and hardcore brands can’t compete without cutting the middle man. Local bike shops are the life line of brands like these. With Teme, it is an extension of Rob’s BMX store located in Martley, Worcestershire. This supports the local scene but also cuts out the middle man that would be a distributor. However, Rob doesn’t wish to cannibalise the BMX market, he aims to build on it by supporting other brands by providing high-quality custom built completes.

The Products

The first products to come out of Teme BMX are two frames, a set of wheels, forks and handlebars. The frames come in a 20″ and 18″ model and are available in both raw and matte black finishes, the bars are 8.75″ rise and 29″ wide, also available in Matte Black. When it comes to forks they’re built to last but feature a modern 28mm offset for steep nose tricks. The wheels are built for those on a budget but feature fully sealed hubs, a 9t cassette hub and female axles. These hubs are laced to double wall rims.

Below are a few photographs of the products that will be coming to market this week. I’m happy to also announce that Jack Lannie will be out first supported rider.

Teme Wheel Set

Teme Matte Black Frame Teme Matte Black Forks Teme Raw Frame

 

Dji Osmo Mobile – Not For Me

Dji Osmo Mobile - Not For Me

Yesterday I received in the post a DJI Osmo Mobile. After a fan fair of reviews and praise on the internet, I decided to take the plunge and purchase one. Unfortunately, after only one day of usage, I Have decided to return it for a full refund.

It has bugged me as I was really looking forward to spending the next few weeks being creative. I intended to travel to interesting and visually appealing places and document it.

Issues with DJI Osmo Mobile

One of the main issues I came across was how slow it was to adjust and counter any movement. While I tried to film a friend on his BMX, a simple left to right motion took far too long. In an attempt to be creative I tried to compensate with the control stick to speed up the pan. However, this did not yield any visible improvements. My opinion is that this is targeted at consumers who will focus on vlogging. Whereas, my usage would be of varying styles which would require more responsiveness.

So because of these reasons, my future video plans have changed and I’m pretty gutted with how poor this piece of kit is, especially considering the price. Maybe my iPhone 7+ was too heavy for a speedy movement, but I’ll have to return and invest in an old SLR camera instead.

Until then, do expect a delay on video content for a month or two while I save to purchase a camera. If you know of a camera that is great in low light and shoots 1080 60fps, please let me know.

Dji Osmo Mobile - Not For Me